From project manager to executive isn’t just a promotion — it’s a mindset shift. In this article, we break down the leadership habits, strategic thinking, and performance insights that help professionals in their 30s to 50s move from middle management into executive roles. Whether you're in tech, construction, energy or healthcare, these proven principles can help you lead at the next level.

Career reinvention for midlife professionals starts with mindset. In your 40s and 50s, success isn’t about starting over — it’s about building on everything you’ve learned. From military grit to corporate leadership to life after illness, I share the mindset tools that help professionals stay relevant, resilient, and respected through life’s biggest transitions.

Discover how to beat ageism and build a personal brand that keeps you relevant, visible, and competitive in your 40s and 50s.

More professionals than ever are walking out of jobs without notice — often burned out, disrespected, or simply fed up. It’s called rage quitting, and while it might feel empowering in the moment, it often creates a bigger problem later: a damaged personal brand. If you’re considering quitting a job suddenly — or already have — this is for you. At Bigger Fish Executive Branding, we work with professionals at every career stage, including those going through high-stress exit

If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience. It’s your personal brand. Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table. At Bigger Fish, we see this daily: ta

Join our webinar "How to optimise your CV / Resume" and learn how to craft a CV / Resume that opens doors to top jobs and drives interviews

In today's competitive job market, standing out as an executive or manager requires more than just technical skills and experience. It...

Achieving success in the workplace is often seen as a blend of skill, opportunity, and strategy. But what if there were key secrets...

Just as top athletes use visualisation to excel, jobseekers can harness the power of visualisation to ease stress & work towards successful

In the fast-paced world of executive leadership, standing out is not just an option – it's a necessity. Personal branding is the key to...

This article explains How to write an About / Summary Section for LinkedIn, including a Video Tutorial by Lee Woodrow.

Watch this video Tutorial by Lee Woodrow, giving LinkedIn tips for all you professionals wanting your profiles to rank well out of 722 milli

Applicant Tracking Systems (ATS) can often been seen as a blackhole for many job seekers and of course your CV needs to be optimised...

Lee hosted a live Q&A session on LinkedIn and reviewed a CV in front of a live audience. If you've been applying for jobs and getting...

What's your B2C sales strategy? How do you generate business💰💰💰 for your small company? This is the second video of a 2 part series....

What is your B2C sales strategy? How do you generate business💰💰💰 for your small company? I suggest you play the long game and make...

Use LinkedIn Recommendations at the bottom of your CV / Resume as social proof of your abilities and experience. Businesses use reviews...

Quick video to teach you how to find hidden jobs on LinkedIn. You can run a Boolean search on LinkedIn by combining keywords with...

In this video, I describe how to spot if an employer is using an applicant tracking system (ATS) to pre-filter CVs / Resumes. I analyse...

A few weeks ago I was on the Improvement Project again being interviewed by Sean Gordon and David Wynn for the Entrepreneurship Podcast...